Ghai Kulfi
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Brand Name
Ghai Kulfi
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Brand service
Frozen Dairy Desert
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Requirements
Digital Marketing
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Location
Dehradun, India
Ghai Kulfi, a renowned frozen dairy dessert brand celebrated for its delectable kulfis and also offering a variety of traditional Indian sweets, faced challenges in optimizing their social media presence to effectively showcase their diverse product range. The initial hurdle included a lack of cohesive branding and a limited engagement strategy on their social media platforms. Additionally, the visual appeal of their mouthwatering kulfis and sweets was not effectively communicated, hindering the potential for customer attraction and retention.
We implemented a comprehensive and detailed solution, focusing on optimizing branding and enhancing social media marketing strategies. For the branding aspect, we conducted a thorough analysis of Ghai Kulfi’s existing visual identity. A rebranding effort was initiated to create a cohesive and visually appealing brand image that resonated with the rich and indulgent nature of their frozen desserts and Indian sweets. This involved updating the logo, color schemes, and imagery to ensure consistency across all marketing materials and social media platforms.
Simultaneously, for social media marketing, we devised a strategic plan to improve engagement and effectively showcase Ghai Kulfi’s diverse product range. We conducted market research to understand customer preferences and competitor strategies, identifying key themes that resonated with the target audience. The content strategy included a mix of visually enticing images and videos showcasing the preparation process, customer testimonials, and behind-the-scenes glimpses of the kitchen, fostering a connection with the brand’s authenticity.
To address the challenge of limited engagement, we implemented interactive elements such as polls, contests, and user-generated content campaigns to encourage active participation from followers. Additionally, we optimized the posting schedule to ensure consistent and timely updates, fostering a more dynamic and engaging social media presence. For targeted advertising, we identified specific demographics interested in traditional Indian desserts, tailoring campaigns to reach these audiences on various social media platforms. This ensured that the advertising efforts were directed towards individuals more likely to engage with and appreciate Ghai Kulfi’s frozen delights and Indian sweets.
The results of these solutions were impactful for Ghai Kulfi. The rebranding efforts resulted in a visually cohesive and attractive brand identity, while the strategic social media marketing plan led to increased engagement, with higher likes, shares, and comments on posts. The targeted advertising campaigns effectively reached and attracted new customers interested in exploring Ghai Kulfi’s offerings, contributing to increased brand awareness and sales.
